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As part of our ongoing collaboration with Pernod Ricard, where we have delivered a wide range of projects, Beat on Tour became one of the standout formats. We delivered the conference twice, each time scaling the format and elevating the overall experience.
At the first event, we created an immersive conference featuring a masterclass, projection-based scenography and full-scale production, bringing together 450+ guests and setting a new benchmark for the industry.
At the first event, we created an immersive conference featuring a masterclass, projection-based scenography and full-scale production, bringing together 450+ guests and setting a new benchmark for the industry.
Pernod Ricard
Beat on Tour Conference
At the second event, we expanded the format to 700 participants, strengthened the educational programme and introduced a more dynamic structure, turning the event into the largest professional intensive for the bar industry in the region.
Throughout both editions, we designed the format around clear objectives, curated the programme and structured the experience to keep audiences engaged, ensuring a cohesive system with strong visual direction, dynamic flow and attention to detail.
Throughout both editions, we designed the format around clear objectives, curated the programme and structured the experience to keep audiences engaged, ensuring a cohesive system with strong visual direction, dynamic flow and attention to detail.
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© 2026 Galactic Group
Vienna-based event communication agency working across Europe & Central Asia.
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