Xiaomi is a global technology brand shaping a connected ecosystem and modern lifestyle through innovation and accessibility. For the past 4 years, we have been continuously delivering launches, presentations, brand activations and community events, focusing on showcasing products in action through concept, space and interaction.
The Xiaomi 13 Series launch became one of the key projects within this collaboration. We created an influencer-led experience centered on Leica camera capabilities, performance and durability. A large-scale diorama of Kazakhstan with a moving smartphone shooting in real time became the core of the concept, turning product demonstration into an immersive interaction.
The result was high audience engagement and over 500 social media stories in a single day.
The Xiaomi 13 Series launch became one of the key projects within this collaboration. We created an influencer-led experience centered on Leica camera capabilities, performance and durability. A large-scale diorama of Kazakhstan with a moving smartphone shooting in real time became the core of the concept, turning product demonstration into an immersive interaction.
The result was high audience engagement and over 500 social media stories in a single day.
Xiaomi
Xiaomi 13 Series Launch | The Secret of the Masterpiece